At this stage, the question wasn’t about designing a polished feature - it was about understanding whether employees would engage proactively at all. Stakeholders were cautious about committing heavy development effort without evidence, so my approach was to design a lean experiment that could go live quickly so we could see concrete proof of impact before scaling.

I focused on lowering the barrier to entry with something approachable and lightweight, and on making sure the outcome connected directly back to Plum’s core health services. This way, even as an MVP, we could validate the hypothesis while keeping development investment minimal.

I designed Health Assessments - a set of short, interactive quizzes on topics like stress, nutrition, and fitness that encouraged users to reflect on their health in a light, gamified way.

My core contribution:

• Designed the end-to-end user journey
• Created a non-clinical, gamified UI that made health feel approachable
• A dynamic results screen which based on their scores showed personalized insights and clear CTAs like “Book a telehealth session” or “Redeem your gym benefit”, directly linking engagement to the use of our core services.